Reading a Tuesday abandonment spike without panicking
A midweek mobile spike often looks like a crisis. Here is how we separate fee changes, stock messages, and ordinary lunchtime browsing.
Field Notes
Notes on reading cart abandonment curves, briefing stakeholders, and preparing cleaner event exports.
Preparing event exports your analyst will not send back
Cleaner basket and checkout exports shorten every trend review. Use this checklist before you book analyst time.
Briefing merchandising and paid social from the same abandonment board
Rival dashboards create rival stories. A shared abandonment board keeps both functions arguing about the same week.
When a funnel poster is enough — and when you need a full trend review
Funnel packs show where drop-off sits today. Trend reviews show how that drop-off moved. Choose with the decision you need to make.