When a funnel poster is enough — and when you need a full trend review
Funnel packs show where drop-off sits today. Trend reviews show how that drop-off moved. Choose with the decision you need to make.
Leaders sometimes ask for “the abandonment work” without saying whether they need a snapshot or a movie.
Choose a Funnel Visualisation Pack when…
You already agree the rate is too high and need a clear picture of the worst step to show a director. A seven-to-ten day pack is usually enough.
Choose a Cart Abandonment Trend Review when…
Rates swing with promotions, seasons, or fee experiments, and you need to know whether last month’s spike was new or chronic. That is a multi-week rebuild with annotations.
Combining both
Some clients start with a funnel pack to align on the step, then commission a trend review to understand timing. Others reverse the order after a messy quarter. Either path works if the decision question is explicit up front.