Method
How MapleBase Desktop turns checkout and basket events into cart abandonment trend pictures your team can brief against.
A poster-bright process for serious abandonment work
We treat each engagement like a sequence of illustrated boards: define the question, rebuild the series, mark the shocks, and brief the people who can change the checkout.
01 Scope the storefront, channels, and what “abandoned” means in your events.
02 Rebuild daily and weekly abandonment curves with device and value cuts.
03 Annotate promotions, fee changes, stockouts, and outages you confirm.
04 Brief stakeholders with boards they can reuse in their own packs.
Data we typically need
- Basket create, basket update, checkout start, and purchase events
- Device and channel fields (or a join key to obtain them)
- A calendar of known incidents for the lookback window
We accept anonymised exports or read-only access under a short data processing note. Payment card data is never required.
What “good” looks like at the end
Your team can point to the same chart and name the week, the segment, and the next test. That shared picture — not a private analyst notebook — is the deliverable.
Pair this with an analysis
Browse Analyses or go straight to the Cart Abandonment Trend Review. Ready to talk dates? Request a briefing.