Flagship analysis
Cart Abandonment Trend Review
A structured read of where shoppers leave the basket, how that pattern shifts across weeks and channels, and which levers your team can test next.
Enquire about this review
Who this is for
Catalogue, ecommerce, and performance teams who already collect checkout and basket events but struggle to see how abandonment moves over time — especially after promotions, fee changes, or stock gaps.
Result you receive
A visual trend brief that shows abandonment curves by device, channel, basket value band, and calendar week, plus a prioritised list of hypotheses your team can test. The brief is designed for merchandising and marketing stakeholders, not only analytics specialists.
Scope
Included
- Kick-off call to agree timeframe, channels, and definitions of “abandonment” for your storefront
- Ingestion of anonymised event exports or read-only analytics access
- Chart pack covering overall rate, step fall-off, and notable spikes or troughs
- Written commentary linking patterns to known calendar events you supply (sales, shipping changes, outages)
- One 90-minute remote briefing for up to eight attendees
- Two rounds of clarification questions by email after delivery
Excluded
- Implementation of checkout code or A/B test setup
- Paid media buying or creative production
- Ongoing product support outside the agreed review window
Provider and process
Analysts at MapleBase Desktop rebuild your abandonment series, annotate outliers, and prepare the briefing. You appoint one data contact for exports and one business contact for context.
- Scoping and data checklist (days 1–3)
- Series build and quality checks (days 4–10)
- Visual brief and internal review (days 11–14)
- Stakeholder walkthrough and follow-ups (days 15–18)
Timeline and delivery
Typical delivery is two to three weeks from clean data receipt. Work is remote across Great Britain; an optional half-day workshop at our London office can be added when several departments need the same walkthrough.
Preparation
Please have ready: date range of interest, known incidents (site outages, fee rewrites), and a glossary of your event names. Incomplete tagging will extend the schedule — we flag gaps early rather than inventing missing steps.
Pricing basis
Reviews start at £4,800 for a single storefront and a 90-day lookback. Multi-brand catalogues, longer histories, or an on-site workshop are quoted separately.
Next step
Request a briefing and tell us which storefront and timeframe you want examined. We reply within two working days with availability and a scoped estimate.